Design Method

Learning Outcome (s) covered :

LOC 1 : Know the phases of the design development cycle
LOC 2 :Plan a project using the design development cycle
LOC 3 :Use imagination and innovation in the development of a product
LOC 4 : Propose design improvements to the production process

Programme Learning Outcome (s) and Programme Objective (s) covered :

The learning outcomes of  the programmes are students will be able to :
1.Know the phases of the design development cycle
2.Be able to plan a project using the design development of a product
4.Be able to propose design improvement to the production process

The aim of this programme BTEC Higher National Diploma in Graphic Design is to provide a learning environment that ensures students will :
1.Gain the education and training for a range of careers in Graphic Design
2.Develop skills in design , implementation and evaluation appropriate to the pathway they have chosen.
3.Become proficients in Graphic Design skills relevant to the industry and the current scenario.
4.Be aware of trends in the area of specialization.
5.Be able to learn and work both individually and as part of a group.
6.Develop effective communication skills,both on an individual basis as well as making corporate presentation.
7.Produce work of a highly professional standard
8.Be equipped to pursue further study in the area of choice

Assessment criteria covered :
1.1 Research and record the phases of design development cycle
2.1 Apply the development cycle in own project work
3.1 Apply imagination and innovation to the development of a specified product
4.1 Evaluate design improvements to the production process
4.2 Estimate the value of the design development cycle in a commercial context

Relationship to other modules :

  • Level 4
       -Unit 11 : Design Principles
       -Unit 88 : Product Design
  • Level 5 
       -Unit 4 :Professional Practice in Art and Design
       -Unit 93 : Specialist 3D Technology and Processes

Scenario/Introduction/Background Information


This unit focuses on understanding and applying the design development cycle when creating a new product or improving an existing product or service. The design development cycle encompasses the process from initial concept though to design and production,including reviews at various stages.Learners will explore the stages and methodology relating to design methods and apply them to their own work. Learners will be encouraged to develop an analytically and methodical approach and to use evaluation and review to develop work.Design methods used to develop products or services should be innovative and could involve a new  product,an improvement to an existing production or the application of new technology or materials.

Learners will be expected to apply the fundamentals of design method when developing their own product and to develop resourceful and innovative design method when developing their own product and to resourceful and innovation design solutions to a brief. Rigorous review and testing of ideas should be used to encourage debate and development of idea.Production methods should be researched and learners should show an understanding of the relationship between design and the creation of outcome. The commercial context of the work should be considered and this can be achieved through working to a brief,considering costings,the needs of end users,the environment and issues of sustainability.  

PROPOSAL
1. PROPOSAL
1.1 RESEARCH TOPIC
To create awareness water pollution issues in Malaysia regarding dismissal toxic from factory and the thing chemical that used at factory that effecting  marine life and creating realization among people by creative media, which is installation art using sculpture art.
1.2 BACKGROUND RESEARCH
The water pollution is any chemical, physical or biological change in the quality of water that has a harmful effect on any living thing that drinks or uses or live. When humans drink pollution water it often has serious effects on their health. Water pollution can also make water unsuited for the desired use. Water pollution occurs when a body of water is adversely affected due to the addition of large amounts of materials to the water. The sources of water pollution are categorized as being a point source or a non-source point of pollution. Point sources of pollution occur when the polluting substance is emitted directly into the waterway. A pipe spewing toxic chemicals directly into a river is an example. A non-point source occurs when there is runoff of pollutants into a waterway, for instance when fertilizer from a field is carried into a stream by surface runoff. (Lennecth, Water Pollution FAQ frequently Asked Question, 2014).
Installation is one of the most popular and widespread forms of contemporary art. Some critics and artists say that Mike Kelley, an influential Los Angeles artist whose projects laid the groundwork for present-day installation art.
 Installation art takes into account the viewer’s entire sensory experience, rather than floating framed points of focus on a neutral wall or displaying isolated objects (literally) on a pedestal. Installation art came to prominence in the 1970s but its roots can be identified in earlier artists such as Marcel Duchamp and his use of the readymade and Kurt Schweitzer’s’ Merz art objects, rather than more traditional craft based sculpture.
 The popularity installation art has been increasingly rising; this is due to the fact that artists nowadays have more avenues in expressing their thoughts and artistic ideas. Museums and art galleries have opened up its doors to cater such art form, much to the delight of artists and art enthusiasts. Among the most famous museums that showcase installation art is the Exhibition Lab at the American Museum of Natural History in New York. A lot of galleries and studios have also showcased installation art since its inception.
 Installation art has gained wide popularity in 1970s but its inception as a modern or contemporary art can be traced from way back- thanks to the artists such as Marcel Duchamp and Kurt Schweitzer’s. Installation art can either be permanent or temporary. Most often, installation art requires a huge space to exhibit what story the artist wants to tell and can use any form of medium. The medium that artists use can be that of natural materials that can be found anywhere and even used on a daily basis.
 Installation art is three-dimensional, so it is expected that there is a sense of reality when audiences see it. It can be perceived that every angle gives an image of a particular message the artist would want to convey. It also gives audiences that certain feeling like that they are in it or they are touching it. What makes this unique art form more interesting is the idea that compared to looking at paintings hanging on the wall; the installation art touches and tickles the senses of the audiences to think about the objects more deeply. Of course, the experience of the viewer would vary depending on his vantage point and how he perceives the art. Take for example an installation art with huge pile of boxes; others can say that it forms a specific object while the others can see it as merely boxes. This entails that it is through perception which one can appreciate the art.
In the recent years, installation art has also evolved. When boxes and objects were most often used before, now, it has evolved using modern materials that mainly involved it light projections and sounds. In fact, some of the installation art that uses this kind of medium can be modified as well, depending on the liking of the audience. One of the most famous examples is the installation art done Maurizio Bolognini, 2005 at Genoa.The digital installation art can be manipulated using a cellphone of the audience. This trend has taken the installation art scene in 1990s, making it more interactive for audiences to participate. In the more recent years however, more high-tech approach is used. 

1.3 RESEARCH QUESTION
·         How are sculpture installation used to communicate information about the water pollution issues in Malaysia for people?
·         How to massage information directly to people?
1.4 PROBLEM STATEMENT
Water pollution to the impact to marine life being end the existence of marine life, the people know that marine  very important but they don’t know care about marine life. The dismissal toxic from factory and the thing chemical that used at factory that effecting marine life and creating realization is also one of the causes.
1.5 PROPOSED SOLUTION
Installation art sculpture is a media with many range of ideas which consisting many elements to approach the message. Sculpture art is one of the element of installation art. Sculpture art is an ancient art in traditional way, but it reform as modern and contemporary art which use materials according to individual’s ideation. The installation art sculpture will be in the form of sculpture which is representing the awareness regarding water pollution issue. 
1.6 AIM
To promote the community appreciation about the Water Pollution and people able to understand their responsibility towards environment regarding water pollution issues in Malaysia.
1.7 OBJECTIVE
·         The water pollution is important to our daily lives.
·         The water pollution helps us to run errands.

1.8 DESIGN APPROACH
Installation art is a platform that convey a message that leads people to rethink on lives and values. So regarding water pollution issue it would be a method to enhance people to understand their responsibility. The sculpture is would dismissal toxic from factory and the thing chemical that used at factory that effecting  marine life and creating realization among people by creative media, which is installation art using sculpture art.The sculpture would be at the at the public area. Sculpture will be using the materials, plastic and cotton according to the ideation
1.9 CONCLUSION

Environment is much more important to human being and animal. The act of human itself give an impact to animal in water pollution. People have to know their priorities towards environment. The sculpture will be a form to convey and communicate the message. By proposing this installation art sculpture people able to realize and act wisely in according to  with dismissal toxic from factory and the thing chemical that used factory that effecting marine life.

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