Art Direction For Advertising

LEARNING OUTCOME(S) COVERED:

LOC 1 :Understand the roles and working methods of creative teams in advertising.

LOC 2 :Be able to produce complex concepts for visual advertising media.
LOC 3 :Be able to manage the development and production of a visual concepts for advertising.
LOC 4 :Be able to evaluate the effectiveness of a visual concept in meeting a brief.

Task One

What is advertising?

The advertising is 'the action of calling something to the attention of the public especially by paid announcements.' Besides that, Advertising is a form of non-personal promotion through selected media, under most conditions, and also requires marketers to pay for placement of the message. Does not specify a limited advertising to print media, television, Internet, or any other medium that special. Although he emphasizes the 'paid announcement,' it is not a requirement.

When advertising was are introduction?

1704 S -The first newspaper advertisement, an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in the Boston News-Letter.

1833       S -Benjamin Day publishes the Sun, the first successful "penny newspaper" in New York. By 1837, circulation reaches 30,000, making it the world's largest newspaper.

1900       N.W. Ayer establishes a Business-Getting Department to plan advertising campaigns based on prospective advertisers' marketing needs.

What the software used in advertising?

Central Ad Software. This is a versatile software package with three different levels to choose from and use. It may range from the minimalist to the high-end.

Web Adverts. You can use a variety – from the standard cells of images or SSI to display banners. You can also run banner exchange using this.

DART for Publishers – Double-click Inc. – This is one of the most sought after partners by those who wish to place a banner ad on their website.

Precipitate for Publishers

Free-Banners.com.

What are purpose for advertising be used?

Its purpose always is to impart information. The information isn't always about a product or service, though. Advertising serves everything from politics to social consciousness to get across a message. Whatever else advertising is trying to do, whether with words or pictures for impart information.

ASSIGNMENT TASK ONE

What is movie poster?

The movie poster is a poster used to advertise the film. Studios often print several posters that vary in size and content for various domestic and international markets. They usually contain an image with text. Poster today often feature pictures of the main actors. Before the 1990s, illustrations instead of photographs is much more common. The text on movie posters usually contains the film title in large letters and often the names of the main actors. It also can include slogans, names the director, character names, dates of issue, etc.

Movie posters displayed in and outside the cinema, and in other places in the street or in stores. The same images appear in this film press book the exhibitors and can also be used on websites, DVD (and historically VHS) packaging, flyers, advertisements in newspapers and magazines, and other

Movie posters have been used since the beginning of the public exhibition of the film. They began as outside the sticker listing the program (short) films to be shown in the hall or movie theater. In the early 1900s, they started to show illustrations of scenes from the film or multi layered images of some of the scenes. Other posters have used artistic interpretations of a scene or theme of the film, which is represented in various art styles.

MOVIE POSTER

Figure 1 :Design One

Figure 2 :Design Two

Task Two

Create Movie Poster

1. Theme: Romantics

•    I get the theme. My theme for movie poster is a Romantics so I want to do the romantics poster for my movie poster. Before I start create the poster I make selections the title for my movie poster.

2. Title: When Even Meets Adam

•     I choose this title because suitable with my description about the concept of movie poster and story line about my movie poster very suitable with the title. First I have three title about my movie poster so when I ready my description suitable with movie poster. When I get my theme and title I direct create description and lastly I create layout about poster.

3. Description about the Concept of Movie Poster

•      It’s a romantic love story and a lot of the challenge faced by the couple. Qiera is a girl who is very interested by many male students in college, when they study and Qiera also a student that always get dean every semester. The introduction Qiera with Adam is the current that romantic but a lot of barriers that must be faced by them. They separated and then meet again in the condition that does not have anything. They go right back to the old story at the time of study and end with marriage.

      4. Documentation

•      Firstly, I create the own font for suitable with poster and then I finish create I start create in Adobe Illustration. After I finish the font I direct crop picture that I find for actors movie poster. Lastly I create my poster movie in Photoshop CS6.

     5.Progress

•    Create the font using Adobe Illustration CS6

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•       Crop the picture actors using Photoshop CS6

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•        Create the movie poster

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Final Create Poster

• FINAL OUTCOME

5.Conclusion

• In conclusion, the poster very difficult because when crop picture but I try learning for create the best romantics poster for my task two. I learning about layout in poster, color, typo that suitable with my poster and element in poster I can learn.