Nor Azilahazah Ramlee, My Artwork: Advertising Campaigns

FINAL PROJECT

( REPORT FOR DOVE ADVERTISING CAMPAIGNS )

DOVE OFFICIAL LOGO

Dove is a product made from the company's profits.Dove is a personal care brand owned by Unilever,a multinational corporation that owns more than 400 brands mostly selling either food and beverages or toiletries.Dove is sold in more than 35 countries and is used by both men and women.Dove offers antiperspirants,and hair and skin care products.Dove is formulated to be pH neutral with a pH between 6.5 and 7.5. Dove logo is a silhouette profile of the brand's namesake bird.

Problems

The concept of the Dove is a really great but they do not have enough advertising. Many people do not know about the greatness of Dove products. In my opinion, I think that people do not buy the product because Dove has a new product design there is no perfect product for those who are veiled as Safi and susilk.

Objective

The objective should be to ensure every user will feel the effectiveness of the products for users veiled. In addition, to develop new products and to attract all consumers dove veiled. In my opinion, I have to make a difference to the advertising of the product.

Tactics on Running My Campaign
My Printing Ads
1) Poster
2) Billboard
3) Create new design shampoo
4) Sample product

5)Bus Advertising

My digital Ads

1)Website

My idea generation and tagline

Tagline chosen:

“ Keanggunan Wanita Diserlahkan

Dengan Gaya Bertudung ”

Process

Create new design shampoo and put tagline

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The new design bottle

Creating the general design for the whole campaigns

-Designing the poster

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Poster

-Designing Billboard

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Billboard Final Outcome

-Creating a New design sample shampoo

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Sample shampoo Outcome

-Creating advertising at Bus

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Final Outcome

Creating a website page

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The Final Creating a website page

CONCLUSION

I hope to move this campaign, I can help Dove to become a global brand is well known and is increasingly becoming a consumer frenzy. I also hope that many users will take part in the campaign. Therefore, with this campaign, Dove can make a change and not just use the old campaign tactic of simply not veiled women only. Finally, the dove is also able to produce a new product that will interest those who are veiled.

Weekly Task

Ads I interested in.

Coca Cola

Coca -cola is very popular drink per person . Because the whole year , the slogans used in advertising for Coca- Cola has seen not only the brand , but time . Slogans provides a convenient way to communicate directly about Coca- Cola . Some ads for Coca- Cola has focused on product quality , refreshing taste , but its role in entertaining. Some ads themselves up to the level of a memorable slogan . 1971 " Hilltop " ad featuring the song with the words "I Like to Buy the World a Coke . " Although it is not an actual slogan ( ad actually is part of the "It's the Real Thing " campaign ) , the ad and the song lyrics are so well known today that lyrics regarded as a slogan for many . In January 2003 , the latest slogan for Coca- Cola was introduced - " Coca- Cola ... Real . " Campaign ( and slogan also) reflect genuine , authentic moments in life and the natural role of Coca-Cola in their play .

- http://www.coca-colacompany.com/stories/coke-lore-slogans

Weekly Task

Find 5 artistic picture an then choose 2 picture create a poster or ads that using typography to show about the ads.The lecturer want to see our knowledge about typo.The ads i do use AI.